Spam-trap risk
A mailbox can accept mail and still be unsafe for a campaign. Use these signals to protect sender reputation and investigate how risky contacts entered your list.
A Deliverable Address Is Not Always a Safe Address
- Pristine traps identify harvested, purchased, or poorly sourced lists.
- Recycled traps are abandoned mailboxes later repurposed by providers.
- Typo traps enter lists through misspelled addresses or look-alike domains.
- Domain traps use an entire domain as a collection point for unwanted mail.
A Risk Signal You Can Act On
InboxValid keeps the normal verification vocabulary intact. Typo traps are detected today: a look-alike provider domain comes back invalid with sub_status: misspelled_domain and the evidence in trap_kind and trap_confidence. As broader trap intelligence lands, results carry those same two fields rather than a new status vocabulary.
No verifier can guarantee detection of every private trap. The absence of a signal is not permission to send without consent.
Stop the Source, Not Only the Address
- Use confirmed opt-in and retain evidence of consent.
- Never buy, scrape, or rent email lists.
- Remove repeated bounces and long-term inactive contacts.
- Validate at collection and before reactivating old lists.
- Make unsubscribe easy and honor it promptly.
- Investigate the acquisition source when a trap signal appears.
For implementation details, see the API reference and the rest of the Product Guide.